So you are probably wondering what the heck is B-Corp certified? Don’t worry you’re not alone. We’ve asked our CEO Rob Robillard to give us some highlights of what this means to the products you adore.
For starters, what is B-Corp certified?
The B-Corp website says, “B Corp is to business what Fair Trade certification is to coffee, or USDA Organic certification is to skincare. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward one unifying goal: to redefine success in business.”
Why did Nourish Organic strive for this status?
Well, number one it's one of the most trustworthy eco-certifications a business can achieve, and we are a company that always strives for sustainability. Frankly the certification is just an acknowledgment of all the hard work we have been doing for years to provide healthy products and support our employees and the communities we serve. What was great about the process is that it pushed us even farther on working with our suppliers and internal process. It made us even better.
It seems to be a global movement, what is it all about?
You're right! It's a global social change movement that is looking to solve social and environmental problems. Ultimately it redefines what business success looks like and places a level of responsibility. In the end, it's really simple; consumers are driving the change. Consumers are demanding the change. Companies that embrace it will win in the long term. We’re happy to give consumers what they want while adhering to the integrity and values of our brand.
How is Nourish Organic helping to solve social and environmental problems?
Our impact really starts with our products. Providing certified organic skincare not only helps to improve the health and wellness of consumers around the world but also goes to support strong and sustainable agricultural practices. It’s rewarding to know that our skincare helps to build and grow organic farming across the globe.
We also have an unyielding commitment to our local community in Beaver Falls, Pennsylvania. It’s a town that has been hit by the shift of steel production outside the US. Unemployment is high, and there is a strong concentration of recovering addicts and previously incarcerated folks trying to make a better life. Not only do we provide great employment opportunities in the community, but we also offer stock options to all employees, health care and matching 401K from day one, but we also have a minimum $10.10 per hour pay rate (well above the livable wage for our area).
It’s so great to wake up every day knowing that our company is not only successful commercially, but also that we can help solve so many problems right here in our backyard. Every choice makes a difference, no matter how small or insignificant it might seem.
Want to know more? Follow the hashtag #bthechange, chime in, feeling proud to share the journey with us? Tell us below.
Read our full press release for further thoughts from Nourish Organic's President & CEO, Rob Robillard at http://prn.to/1QqP591