Do you find yourself always ‘dating’ the wrong skincare? Misrepresenting itself by its ‘clean’ and ‘natural’ labels and pretending to be something it’s not?
Here are the 4 signs that you may be in a toxic ‘clean beauty’ relationship:
- Your brand never follows through on its promises. It claimed that if you purchased it, things would change, but you knew in your gut that they wouldn’t—your skin is still sensitive and irritated.
- You are paying 200% more than what you should – and you find yourself justifying the relationship because of the pretty packaging and prestige price tag.
- Your skin is telling you something is wrong. Even though you keep telling yourself you met the love of your life, your skin is clearly communicating you have not.
- You don’t see any difference, but you can’t walk away. And because of all of the marketing hype, you’re struggling so hard to let go.
If you identified with any of these, it’s time to break out (of the relationship, that is). And by the way, you’re not alone—trust me—it’s what we all do. We hold onto things that aren’t necessarily working for us just so we don’t have to go through the process of finding something new.
Before you can have healthy skin, you have to have a healthy relationship with your skincare. After all, you can’t take control if you don’t know how ‘clean’ it really is—especially when there is no legal definition of the term ‘clean’. Plus the fact that brands can make ‘organic’ claims yet contain ingredients that are not allowed in certified organic products. This is why a “clean, natural, or organic” declaration on a beauty product without the certification to back it up can get very vague, and deceptive.
The reality is that when you are in a toxic relationship with a product that uses marketing hype and misinformation to claim to be clean or green or natural or organic, you can’t fully realize it until you start doing your own research. Independent consumer and health non-profit organizations like Campaign for Safe Cosmetics, The National Organic Program, and the Environmental Working Group are a good place to start.
Recovering from a breakup is not easy. But most importantly, be strong, and don’t give into greenwashing. Do your research and be suspicious of brands that talk the talk but don’t walk the walk. A ‘trusting’, nourishing, long-term relationship always begins with honesty.
Questions? Comments? Or just curious about clean cosmetic chemistry? Send an email to our Clean Chemist at firstname.lastname@example.org!